Largest African American Owned Resort in the US
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The Cendant Keys to Success
The Cendant Keys to Success - Building Wealth through Hotel Ownership program has been created as a result of our company's recognition of the underrepresentation of African-American, Hispanic, and Native American owners in the hotel industry. According to the U.S. Census Bureau, as of 1999 African-Americans constituted 12.8 percent of the U.S. population and Hispanics made up 11 percent. However, these numbers are not reflected in hotel ownership industry wide. We recognize this as an opportunity for African-Americans, Hispanics and Native Americans to play a more prominent role in the ownership of hotels. This program also allows Cendant to continue to grow its hotel brands in an increasingly competitive environment.
The Keys to Success - Building Wealth through Hotel Ownership program is designed to attract more African-American, Hispanic, and Native American entrepreneurs into the Cendant family of hotel brands by building awareness of the opportunities that exist in hospitality. The elements of this program have been created to provide the new franchisee with the resources, support and information to assist him or her as a new Cendant franchise owner.
The benefits of a Cendant franchise relationship include strategic national marketing and advertising programs, central reservation systems, on-going training, technology support and many others.
With names like Ramada®, Howard Johnson®, Days Inn®, Travelodge®, Wingate Inn®, Villager®, Knights Inn®, and Super 8® Motel, the Cendant hotel brands are among the most widely recognized in the industry. But well-recognized brands are just the foundation for successful franchising. The fundamental reason for Cendant's widely recognized success in franchising is our single-minded focus: delivering value to our franchisees and helping our customers achieve their financial objectives.
Come and join the Cendant team!
Development Allowance
Cendant recognizes the financial challenge that entrepreneurs face when trying to develop a new business. To assist in this area Cendant offers a development allowance to properties with at least 51% minority ownership* of $1000/room for properties with up to 74 guest rooms, and for larger properties, $1500/room for each room in excess of 74 guest rooms. This allowance is capped at $150,000. The allowance is payable to the franchisee upon official opening provided it has met all opening requirements.
Management Company Matching
Our goal at Cendant is provide you with access to the tools you need to pursue hotel ownership. We may require that your property be matched with a professional hotel management company, depending on your prior hotel management experience. This management company will manage your property for its first year of operation. Referral to a management company will also be provided at any time upon the franchisee's request.
Training
We at Cendant currently offer training to all of our franchisees through our state of the art HUBB (Hospitality University by Brand) training center which is located at our headquarters in Parsippany. This training is required of all new owners and general managers and is designed to give our franchisees the tools and information necessary to meet brand standards.
Financing Referrals
Locating funding sources is usually a challenge for entrepreneurs. Cendant has relationships with numerous lenders and will introduce a new franchisee to these sources. In addition, our team continuously seeks out funding sources for minority business ventures. Contact information for these organizations will be provided upon request.
Mentoring
The mentor program provides a positive learning environment and teams new franchisees with coaches to guide them through various standards, operations, and sales and marketing strategies. These coaches are experienced successful franchise owners and their employees who have volunteered to serve as mentors and guides for their fellow franchisees.
Dedicated Single Point of Contact
In addition to the Franchise Services Manager and the Brand Marketing team, Cendant has dedicated resources at our corporate headquarters to provide assistance to our franchisees. These individuals are dedicated to serving as a single point of contact and assisting the new franchisee with a smooth process to opening.
For more information please contact:
Nicole Johnson-Reece
Director
Diversity and Emerging Marketing
One Sylvan Way
Parsippany, New Jersey 07054
973-496-7307 (fax)
nicole.johnson-reece@cendant.com
keystosuccess@cendant.com
*Minority ownership is defined as 51% ownership by African-American, Hispanic and/or Native American licensees.
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