Largest African American Owned Resort in the US
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The 2004 NAACP Lodging Industry Report Card; Survey Results for 13 Hotel Chains
The industry scored an overall grade of C (2.44).
July 2004 - The NAACP Economic Reciprocity Initiative (ERI) was launched in 1996 as a sustained consumer movement measuring corporate America's com-mitment to the African American citizenry and other people of color. ERI targeted companies are surveyed for their activity in employment, equity ownership and franchise opportunities, advertising and marketing, philan-thropy (charitable giving) and vendor relationships.
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NAACP LODGING INDUSTRY REPORT CARD 2003
Lodging Industry Report Card (Year 7)
This is the sixth year of measuring the lodging industry. This report card focuses on the largest hotel chains in the industry, cross referenced with the hotels most often used by African American organizations and consumers for conventions and other gatherings. Twelve hotels were included in this review and the industry has scored an overall grade of C (2.44).
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NAACP 2001 & 2002 Report Card.....Hotels Improved Diversity, But Lacking in Some Areas
By Deborah Kong
AP Minority
Issues Writer
HOUSTON (AP) --Hotel chains have made progress in providing business opportunities to minorities, but have been slow to increase black property ownership and advertise in black-owned media, a new NAACP report found.
The hotel report cards, which cover 2001 and 2002, were issued at the National Association for the Advancement of Colored People's annual convention. They assigned grades to 11 national chains -- Marriott received the highest grade, B, on the 2002 report card; Starwood was the lowest with a C.
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NAACP Ranks Marriott No. 1 on Hospitality Industry Report Card For the Second Consecutive Year
October 10, 2000
WASHINGTON -- Marriott International, Inc. (NYSE: MAR) said today that, for the second year in a row, the National Association for the Advancement of Colored People (NAACP) has ranked Marriott first among the eleven hospitality companies on the civil rights organization's annual report on the lodging industry.
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Major Hotels Receive Grade Of
Survey Indicates Minimal Progress In Providing Equal Opportunity
Miami - The National Association for the Advancement of Colored People (NAACP) today released its sixth Report on the Lodging Industry, issuing it an overall grade of "C", which means needs improvement. The report at the 94th Annual Convention in Miami grades the largest hotel chains, cross referenced with the hotels most often used by African American organizations and consumers for conventions and other gatherings. The survey is a measuring tool upon which consumers can rely to make informed choices about where to spend their dollars. African Americans spend over $5.5 billion annually in the collective travel, transportation and lodging industry as part of the travel industry.
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